How Does An Indie Artist Achieve Success In The World Of Digital Music Marketing?

In this era of digital music marketing, there are several pros and cons to achieving success as an indie artist. With a multitude of social media outlets offering users the opportunity to stream, download and listen to over millions of songs at the click of the button, an artist can’t afford to ignore the power of social media. Not only that, but with such an easy access, it is really hard for any artist to stand out and even make a successful career. Though digital music marketing may seem like a costly process, a well thought out online marketing campaign not only can boost your audience but also save you time and money along the way.

Online music promotion is more than just having a talent and a product. There could be thousands, even millions of people waiting to hear music just like yours, and you’ll never know without an effective marketing campaign. This is where Web ‘n Retail comes in. Web ‘n Retail, a division of Rock ‘n Retail, has managed campaigns for over 250 artists on major and independent labels as well as other non- music related projects. Online music promotion plays such a crucial role in the development of an artist’s fan base and, overall, career. As a result of a successful campaign, an artist will not only increase their following, but also their revenue.

But, let’s face it.  There are only so many hours in the day and you can’t be the best at everything you try to master.  So if you are looking for an alternative to doing it yourself, check our www.MusicMarketingByWebNRetail.com and Facebook.

How Do You Create and Execute a Music Marketing Campaign in an Ever Changing Environment?

Creating and executing a marketing campaign that works in an ever changing environment can take up a lot of time and requires knowledge of all the new trends. But that time is critical and should be spent on getting your artist out there. Every day there are over 100,000 new songs being uploaded online and iTunes that you want to stand out from. But how can you do this in a cost and time efficient manor? Start a music marketing campaign!

Letting people know of a talented artist is vital for their career and yours. Finding the right audience and constantly having a line of communication open can lead to selling more tickets, merchandise, and more! With social media use at an all time high across multiple platforms, it pays to be known online. A music marketing campaign is great at utilizing resources of knowing what’s in and what’s not. Creating a large fan base online through social media and mailing lists is now the gauge for popularity and success.

But there are only so many hours in a day to keep up with the changing trends and making sure your artist gets out there all by yourself. So if you understand the benefits of using that critical time, check out Web ‘n Retail at www.MusicMarketingByWebNRetail.com and Facebook.

How Can Indie Artists Concentrate on Their Music When There Are so Many Music Marketing Activities to Take Care Of?

 

Music Marketing activities take up a lot of time and require knowledge of how marketing works best.  While that time, is crucial for an Indie Artist so are the marketing tasks that need be done.  How do you stand out amongst the more than 28 million tracks on iTunes especially since there are approximately 100,000 being added every day? The most cost efficient method is to delve into a Music Marketing campaign.   I bet some of the indie musicians reading this are saying “but that costs a lot of money”…but it doesn’t.  What it costs is TIME to implement the campaign; and the knowledge to know what you are doing!

Being talented and letting people know about your talent are two very different things!  Getting your music exposed to the right listeners (that like your genre) will help you to grow your fan base, sell more tickets to shows where you can sell merchandise, etc. Being in touch regularly with your fans and potential fans is paramount for the future of your career.  Not only does communicating regularly with them breed loyalty but also word-of-mouth and further exposure.  Now, more than ever, it’s very important to have an email list of fans (at least 75% of your revenue will be from the people on your fan list), but also friends/fans/followers, etc. on social media as that is now the gauge for getting a booking agent, manager, getting signed to a label, etc.

But, let’s face it.  There are only so many hours in the day and you can’t be the best at everything you try to master.  So if you are looking for an alternative to doing it yourself, check our www.MusicMarketingByWebNRetail.com and Facebook.

Online Marketing Team At Web ‘N Retail Thanks Their Clients Of 2013 Including: Abi Ann, Ariel Zoey & Eli, And Terraplane Sun

At the start of a new year, Web ‘n Retail, experts in marketing in music, gives thanks to the successful partnerships and projects over the course of 2013 including young country start Abi Ann, sibling trio Ariel Zoey and Eli, and up-and-coming indie rock band Terraplane Sun. Among others of 2013 were Soles of Passion, Eric Dill, Travel with Carnet, Jim Peterik, and the LA Music Academy/ LA College of Music. We can’t wait to see what’s in store for 2014 when Web ‘n Retail shows us how to market music!

With over 21 years experience, Web ‘n Retail, a division of Rock ‘n Retail, has managed campaigns for over 250 artists on major and independent labels as well as other music related projects such as music website launches, apps and concert events.

Web ‘n Retail provides a variety of Music Marketing services for artists of all genres including: Viral PR, Viral Marketing, Blogging, Video Blogging, Social Media, Mobile App Marketing, eBlasts, Audio and Video Lifestyle Marketing , Music Licensing solicitations, Traditional PR and SEO. They are able to provide personalized attention to detail and one on one servicing for each music marketing project.

For more information on Web ‘n Retail, check out their official website here

www.musicmarketingbywebnretail.com and Facebook.